From Emmy Awards to sold-out arenas, Kevin Hart is undeniably the biggest comedian of our generation. However, as well as providing the world with laughter, giving back to the community is just as important to the actor. Having launched Help From the Hart Charity in 2017, the non-profit organization was formed to support young people from underrepresented communities with opportunities to make an impact through scholarship programs. Spider-Man, to him, is the epitome of having a selfless mentality and helping others as he explains, “[he] immediately wanted to use that power for good.”

Hailing from North Philadelphia, it’s the city’s energy that shaped his formative years. As he takes us on a journey through where it all started, he mentions the Kevin Hart: Live. Love. Laugh. mural created by Willis "Nomo" Humphrey and commissioned by Mural Arts Philadelphia. Located on the side of Max's Steaks, a classic cheesesteak spot, it’s right around the corner where Hart grew up and remains a proud achievement in his life.

Joined in the campaign by his eldest daughter Heaven, she explains that Miles Morales is a character that resonates most closely with her dad. “He’s underrated and a character that’s for the people,” she says. As well as explaining that glitching would be her superpower of choice, Hart jokingly says that for him it’s “the ability to make my kids listen.”

“When you’re given power, you are responsible for using it to make a change,” Nour Arida explains. For the Paris-based Lebanese designer, model, and women’s rights advocate, it’s being raised amongst the beauty of Beirut that has helped her be that voice for change.

Having been awarded Arab Woman of the Year 2023 for her efforts in protecting women in the region, Arida explains that “I’ve been trying to defend their bodies, their rights, in a region where they’re not protected.”

Named after her grandmother who she sees as a Super Hero, “Nour” which translates to “light” in Arabic, aims to be the light that shines in people’s lives. Family plays an integral role in her journey and visiting Beirut “every six weeks is important for my soul,” she says. With Arida’s curious side leaning toward wanting to possess psychic powers, one piece of advice she gives is that “You are way more powerful than you think you are.”

Spider-Man is one Super Hero that has transcended generations. Being a constant throughout Loyle Carner’s life, from seeing his younger brother have the costume and now his son getting excited about the same, proves the value the character has on shaping childhoods, “everyone dreams of being that thing.”

As with the other talent, the burgeoning UK musician’s diverse South London surroundings play a pivotal role in his outlook, and it’s the distinct vibe that separates it from the rest of the city. As well as music, he also launched Chilli Con Carner in 2016, a cooking school for young people with ADHD.

As someone who has been diagnosed with the condition, and having a mother who was a special educational needs teacher who helped him have “an understanding of what my brain was doing and how it operated,” Carner recognizes the importance of his initiative. Giving kids a space to learn, connect and create is the main aim of the campaign but getting the chance “to spend time with the younger generation is essential,” he says. “They’re so innovative, they don’t want to follow rules.”